You worked hard to get your website built and launched.  You spent many resources, including money, to get the job done.  And now, you have neglected the website.  This is a very bad rut to be in.  But let me guide you with a brief list of ideas that may help you to get your creative juices flowing and have them translate into NEW, FRESH content for your website and NEW, FRESH recognition from your customers, search engines and other site visitors.

1.) SET A GOAL:  Set your ideas in motion by setting goals as to when you want your ideas transformed into content for your website.  Make your goal flexible so that you can allow for everyday business cycles to flow without disruption.  Begin drafts of your content for website publishing.

2.) SET YOUR BUDGET:  Developing a new website or updating an existing website with your new ideas takes time and costs money.  Contact your web developer to discuss your ideas, your goals and estimated cost.  If the estimated cost comes in higher than your budget, review your ideas and make adjustments so that the estimated cost meets your budget.  You may have to put off part of the development for your next marketing budget cycle, but get started with putting your ideas into motion now!  Remember your goals.

3.) UNCOMPLICATED IS BEST:  Keep the ‘kitchen sink’ out of your plan for now.  You can add ‘it’ in as your ideas and the development process progress.  In all cases, make sure you have a lot of content going on with your new or updated pages.  Once you get into the groove of ideas flowing and regular upgrades to your website, you can add to the basics and manage your site with ease.  Add that video clip or flash logo later.  Get the heart and soul of the idea done first.

4.)  SO YOU WANT TO BE A MILLIONAIRE:  Most websites are built to make money whether there is a shopping cart involved or not.  It is your online brochure or storefront designed to sell an idea, a product, or both.  However, if you are not going to take the time to continually develop your site, maintain your site or market your site when it is launched, you will most likely not become a millionaire and you will most likely neglect your website which will set your site on a perpetual downward spiral with the search engines.  This will kill site traffic.

5.) STAY POSITIVE:  Think positively about your ideas and your website will pay off.  Avoid negative naysayers and work hard at your idea and goal.  From this positive thinking will flow great direction that will set your website on a path of prosperity.

6.) LOVE YOUR WORK:  If you have a great interest in your ideas your website will exude with this enthusiasm.  Don’t rely on a third party to write your content for your web pages.  Only you can breathe live into your ideas and your company.

7.) GET FRESH:  Search Engine Optimization 101 – Update your content frequently.  You will see repeat site users coming to the site and search engines will even send you new users as a reward for being fresh.

8.) KNOW YOUR COMPETITION:  Make sure you know what your competitors are doing correctly and incorrectly on their websites.  Make adjustments to your site accordingly.  Doing a monthly sweep of your competitors will actually clear the cobwebs in your own head and spark new ideas for future upgrades and content to your site.

9.) KNOW YOUR DEVELOPER:  Your website developer is your biggest fan.  They want you to succeed with all of your ideas and website goals.  Call your website developer often and discuss your ideas.  It will be an absolute certainty that they will set you on a path of reaching your goals.

10.) FOLLOW YOUR STATS:  Your website host should have traffic statistics for your site.  Review that information often.  Make sure you are attracting the right site visitors and the traffic targets you need to drive site revenue.  Follow your online marketing efforts through your traffic statistics as well.